PhotonMark Talents

增长与市场岗位两个核心职位

面向全球化消费产品的效果广告、UGC 增长、社媒矩阵与品牌活动核心岗位。

保密寻访 · 初步匹配后说明公司信息

01

北美效果广告投放专家

Performance Marketing

发布日期：2026 年 8 月 27 日

要解决的核心问题

面向北美市场的高客单价消费产品，从新品上市阶段建立可验证、可放大的效果广告增长体系，对获客成本和销售增长负责。

主要职责

  • 负责 Meta、Google、TikTok 的投放策略、预算配置、测试与放量。
  • 主导素材方向，提出卖点、Hook、脚本和 Creative Brief。
  • 持续迭代高表现创意，并将有效素材规模化复制。
  • 负责新品上市及重要营销节点的投放执行、数据分析与复盘。
  • 结合用户洞察和转化链路，持续优化 CAC、素材效率与销售增长。

必备背景

有北美市场和消费硬件或消费电子产品投放经验，亲自操作过高客单价产品的广告账户；理解从广告触达、转化到购买的完整链路，能够用英文完成市场研究、素材判断和日常沟通。

加分背景

有新品从首发到放量的实战案例，对创意素材和北美消费者洞察敏感；能清晰说明产品、渠道、预算、CAC 变化及个人贡献。

02

Manager, UGC & Growth Campaigns

UGC 与增长活动经理

发布日期：2026 年 8 月 27 日

Core mission

Build a scalable UGC-led growth engine for a global consumer product in the North American market, combining social media operations, creator programs, campaigns and offline events.

Key responsibilities

  • Plan, build and operate a global social media matrix across multiple platforms and accounts.
  • Develop and execute UGC-driven growth strategies to improve engagement, organic reach and conversion.
  • Use performance insights to optimize account positioning, content strategy, channel mix and matrix coordination.
  • Work directly with the CMO on brand campaigns, special growth projects and marketing initiatives.
  • Support offline events from concept and resource coordination through on-site execution and post-event promotion.
  • Coordinate internal teams and external partners, providing clear updates on operations, campaigns, events and results.

必备背景 / Qualifications

Currently based in Silicon Valley and available for full-time employment; native or near-native English with a strong understanding of the U.S. market; proven, measurable success with UGC and multi-platform, multi-account social media growth.

加分背景 / Preferred

Experience with marketing campaigns or offline events, strong project execution and cross-functional collaboration, and the ability to turn audience insight into repeatable growth programs.